Get to
know me.

I am a UI/UX designer with 5+ years of experience across web design, Shopify, branding, and AI-powered workflows. I practice user-centred design and own the full end-to-end process: from user research, user personas, user flows, and information architecture through wireframing, low-fidelity and high-fidelity prototyping, usability testing, and developer handoff.

I have worked closely with CEOs, developers, marketing teams, and sales teams across a range of industries. I measure what I ship: Google Analytics, Microsoft Clarity, and HubSpot Analytics are part of my process, not an afterthought. Collaboration and communication are not just nice to have: they are how good work actually gets made.

I actively integrate AI into my workflow: Claude, Midjourney, Cursor, and v0 for design generation, research, and prototyping. I also build with terminal-based tools and light software development. In a field that is evolving fast, staying ahead of what AI can do is just part of the job.

I do not compromise on quality. I go the extra mile because that is the standard I hold myself to, not because someone asked me to.