01Royi Sal
Transforming a cluttered, outdated site into a clean, conversion-focused experience.
3.6% to 13.8%
Conversion rate
+54.9%
Form submissions
+23%
Session duration
Conversion rate
Form submissions
Session duration
Measured over 3 months post-launch, Royi Sal website redesign
I started out in graphic design and found my way into UI/UX naturally. I work closely with CEOs, developers, marketing, and sales teams because communication is what makes or breaks a project. I take designs from start to finish: research, wireframing, prototyping, testing, handoff.
Lately I have been going deep into AI, using it actively in my design workflow and picking up terminal-based tools and light software development. In a field that is evolving fast, staying ahead of what AI can do is just part of the job now.
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