01Royi Sal
Transforming a cluttered, outdated site into a clean, conversion-focused experience.
3.6% to 13.8%
Conversion rate
+54.9%
Form submissions
+23%
Session duration
I own the full design process: user research, personas, wireframing, prototyping, usability testing, and developer handoff. I then measure every launch with Google Analytics, Clarity, and HubSpot to track the real business impact. The numbers below are what end-to-end ownership looks like.
Conversion Rate
Contact page visitors who submitted the enquiry form
+54.9%
Form Submissions
Lead generation form completions
+23%
Session Duration
Average time on site per visit
I own the full end-to-end design process: user research, user personas, user flows, and information architecture through wireframing, prototyping, usability testing, and developer handoff. I work closely with CEOs, developers, marketing, and sales teams because communication is what makes or breaks a project.
I measure what I ship using Google Analytics, Microsoft Clarity, and HubSpot, and I actively integrate AI into every stage of the workflow. In a field that is evolving fast, staying ahead is just part of the job.
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